- High-quality raw ingredients
- Emphasis on New Zealand provenance
- Fresh New Zealand meat as the 1st ingredient
- Added prebiotics to support gut health
- New Zealand Green Lipped Mussel for well-being
- Chelated trace minerals for superior nutrition
- No grains, glycerine or added hormones
- All recipes formulated to AAFCO standards
- Independently performance tested for palatability and digestibility
For Dogs
Our carefully curated recipes are packed with essential nutrients and natural New Zealand sourced ingredients to promote your dog’s health and vitality. Each recipe delivers a balanced, wholesome meal that supports digestive health, immune system function, and overall well-being.
Choose from a variety of delicious flavours and protein sources, including grass-fed beef and lamb, cage-free chicken and ocean caught hoki – all free from fillers.
Real food for dogs who deserve better
Your dog isn't just a pet, they're part of the family. That's why Smart Balance dog food starts with high-quality fresh meat as the first ingredient, combined with carefully chosen functional ingredients that support energy, digestion, joint health, and long-term wellbeing.
Every recipe is grain-free, free from artificial colours and flavours, and made right here in New Zealand using ingredients we're proud of.
Ingredients chosen for a reason (every single one)
We partner with New Zealand farmers and fishermen to source:
Grass-fed beef and lamb
From NZ farms, naturally raised.
Cage-free chicken
A lean, quality protein source.
Sustainably caught ocean hoki
Sourced from NZ waters.
Fruit and vegetables
for vitamins, minerals, and fibre.
Functional additions
supporting gut health, digestion, and joint care.
What you won't find: fillers, glycerine, added hormones, artificial colours, or artificial flavours.
Not all dry dog food
is the same
Smart Balance |
Standard Kibble |
|
|---|---|---|
| First ingredient | Fresh Meat | Grain or Meal |
| Grain-free | ||
| NZ Made | Often imported | |
| No artificial ingredients | Varies | |
| Functional nutrition | Rarely |
Built to support your dog's health, not just fill their bowl
Gut health & digestion
Carefully selected prebiotic and fibre-rich ingredients to support a healthy gut and comfortable digestion.
Joint & mobility support
Functional ingredients included to help maintain joint health, particularly important for larger breeds and older dogs.
Coat & skin condition
Quality proteins and omega-rich ingredients that contribute to a healthy coat and skin from the inside out.
Energy & vitality
Balanced nutrition with real meat protein to fuel active, happy dogs every day.
Healthy weight
No fillers means no empty calories — every ingredient earns its place in the recipe.
Is Smart Balance right for my dog?
Smart Balance dry kibble is suitable for:
- Dogs of all breeds and life stages
- Dogs with sensitive stomachs
- Pet owners who want to know exactly what's in their dog's bowl
- Picky eaters - our recipes are independently tested for palatability across a wide range of breeds
Proudly made in New Zealand, with New Zealand ingredients
Our high-tech production facility operates rigorous quality assurance programmes with a real focus on ingredient sourcing and manufacturing excellence. We're not importing bulk commodity pet food, we're crafting recipes using ingredients we can stand behind. New Zealand is renown for its high-quality grass-fed meat, sustainably sourced fish, and fresh agricultural produce. We use all of it.
Give your dog the food they deserve
Premium ingredients. No compromises. Made in New Zealand.
Dog food questions, answered
What is the main protein source in Smart Balance dog food?
Meat. It's the first ingredient - always. Every, single, recipe. Meat.
Our high-tech production facility operates rigorous quality assurance programmes with a real focus on ingredient sourcing and manufacturing excellence. We're not importing bulk commodity pet food - we're crafting recipes using ingredients we can stand behind.
New Zealand has some of the world's best grass-fed meat, sustainably-sourced fish, and agricultural produce and we use all of it.
Is Smart Balance dog food grain-free?
Yes. All Smart Balance products are completely grain-free, with no wheat, corn, or soy.
Is Smart Balance suitable for dogs with sensitive stomachs?
Yes. Our recipes include functional ingredients specifically chosen to support gut health and comfortable digestion, making them a good choice for dogs with sensitivities.
Where is Smart Balance dog food made?
Smart Balance is proudly manufactured in New Zealand. Our kibble is crafted in the King Country, and our wet food is produced in Canterbury. Both facilities are high-tech and strict on quality control, producing premium pet food your fur-family will love.
Does Smart Balance contain artificial colours or flavours?
No. Smart Balance products contain no artificial colours, flavours, fillers, glycerine, or added hormones.
How do I know my dog will like it?
Smart Balance recipes are independently tested for taste appeal across a wide range of dog breeds. We're picky-eater approved.
How much should I feed my dog?
Feeding amounts vary by your dog's size, age, and activity level. Each pack includes a feeding guide, and if you're unsure, feel free to contact our team.