Smart Balance, the everyday smart choice.
Our Smart Balance premium kibble pet food brand is manufactured in New Zealand using high-quality natural ingredients. These premium ingredients are carefully combined in our high-tech manufacturing process using exceptional, scientifically proven recipes.
We keep all the bad stuff out and only include premium ingredients with an emphasis on New Zealand provenance.
We focus on taste to ensure high palatability so pets enjoy their meal times - we like to think we are picky-eater-approved. We use independent research to check and validate the taste appeal of our recipes across a wide range of dog and cat breeds.
Smart Balance products are designed to be nutritious and support cats and dogs with functional benefits such as gut health, improved digestion, joint support and general well-being.
We believe this approach provides the foundation of a happier and healthier life for your pet, and more enjoyment and satisfaction for you as a pet owner.
We make pet food that we are proud to feed our pets - it tastes great and it’s really good for them!
High Quality Ingredients.
Sourced from trusted NZ farmers: grass‑fed beef & lamb, cage‑free chicken, sustainably caught hoki.
Complete Nutrition.
Balanced recipes with essential nutrients.
Pets Love It.
Nutritious food made to taste great.
Strict Quality Control.
Produced in NZ under rigorous standards.
Only The Good Stuff.
Grain‑free, no glycerine, no added hormones.