We love to help you look after your pets, helping them to live happier and healthier lives with a high-quality and nourishing diet.

Our mission is to source the best raw and natural ingredients that New Zealand has to offer and then craft exceptional recipes to make our premium Smart Balance dry kibble products.

Every recipe has high-quality fresh meat as the first ingredient, and then we add carefully selected functional ingredients that support nutrition, gut health, good digestion and general pet well-being.

There is a balanced nutritional purpose for each ingredient we use in our recipes. That’s why you won’t find fillers, artificial colours or flavours in any of our products.

We are sure your pets will love the difference!

Cat being cuddled

High Quality Ingredients

We partner with New Zealand farmers to get our grass-fed beef and lamb, cage-free chicken, and our fishermen provide us with sustainably caught ocean hoki.

Wholesome Pet Food

Complete and balanced nutrition with the essential vitamins, minerals and nutrients for excellent pet health and vitality.

Complete Nutrition

Our foods are crafted with quality animal ingredients balanced with fruit and vegetables to ensure your pet lives a full and healthy life as a happy member of your family.

Pets Love It

We’re on a mission to create enjoyable mealtimes with real, nutritious pet food that tastes fantastic.

Strict Quality Controls

Our high-tech production facility is located in New Zealand and operates rigorous quality assurance programs with a real focus on ingredient sourcing and manufacturing excellence

Goodness Only

Completely grain-free, with absolutely no glycerine or added hormones in any of our products.

Premium pet food for dogs

For Dogs

Premium pet food for cats

For Cats

We make it easier to be an awesome parent to your dogs and cats.